Multivariate testing, often referred to as MVT, is a powerful statistical method used to simultaneously test multiple variations of an email or digital asset. Unlike A/B testing, which compares two versions of an email, MVT allows for the comparison of multiple variations, providing more granular [...]
In today’s world, customers look for and expect a certain level of personalization in all aspects of their lives as consumers. Marketers have been working to identify and implement ways to learn about their customers that can be used to improve customers’ experiences and increase [...]
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Customer Engagement Platforms (CEPs) and Marketing Automation Platforms (MAPs) both play a role in the customer lifecycle, but they target different stages and have distinct goals. In a nutshell, while both CEPs and MAPs contribute to customer engagement and marketing efforts, CEPs prioritize building relationships [...]
The hospitality industry is highly competitive, with countless businesses vying for travelers’ attention. From luxury resorts to budget-friendly motels, the market is saturated with options. To succeed in this landscape, it’s essential to differentiate yourself from competitors and offer something exceptional. Standing out from the [...]
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In today’s world, customers look for and expect a certain level of personalization in all aspects of their lives as consumers. Marketers have been working to identify and implement ways to learn about their customers that can be used to improve customers’ experiences and increase [...]
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The marketing landscape has undergone a dramatic transformation. Gone are the days when a single, generic message could resonate with a broad audience. Today’s consumers are bombarded with information, leading to a phenomenon known as “banner blindness” – the tendency to ignore generic marketing messages [...]
