The marketing landscape is evolving at a speed that can be daunting and difficult to navigate. Customer expectations evolve, new platforms emerge, and data-driven insights become increasingly important. A stagnant marketing technology stack can quickly become a liability. Continually evaluating your existing tools ensures you [...]
In today’s customer-focused business landscape, companies are continually in pursuit of advanced tools that enhance customer interactions, foster loyalty, and boost revenue. Engagement and automation marketing platforms stand out as vital tools in these endeavors. Although both types of platforms aim to improve customer relationships [...]
In the age of marketing automation, it’s easy to fall into the trap of generic, one-size-fits-all emails. But in a world overflowing with digital noise, generic messages simply get lost in the shuffle. Today’s savvy customers crave personalization; they want content that speaks directly to [...]
It’s hard to believe that account-based marketing (ABM) has existed for roughly twenty years. On one hand, it seems like it’s been around forever. On the other hand, it seems like a relatively new concept that B2B marketers still struggle to adopt. Since its inception, [...]
The alignment of Sales and Marketing has been a focal point of B2B Marketing for years. As Marketing automation gained traction over the last decade, so did the notion of “SMarketing,” otherwise known as the collaboration of Sales and Marketing. Through the power of lead [...]
Over the years, sales enablement has taken many different definitions. In its infancy, it was very inwardly focused. The sales team was primarily responsible for creating its own enablement. Tools and resources to help the sales cycle were few and far between and mainly consisted [...]
