Artificial Intelligence (AI) is more than just a buzzword. It’s become an integral component of any conversation related to marketing strategy, automation, and execution. Most marketers agree that AI will profoundly impact how we create, process, and communicate within the next five years. We know [...]
If you or your family are fans of Frozen, you may remember the part in Frozen 2 when Anna breaks into her “The Next Right Thing” solo. At that point in the movie, she believes she’s lost her entire family. She’s devastated, distraught, and has [...]
Blending online and offline interactions, often referred to as an omnichannel approach, can enhance the overall customer experience and help your business reach a wider audience. But marketing often has trouble truly activating this approach. In fact, many marketing organizations confuse omnichannel and multichannel efforts. [...]
Improving Marketing’s performance and impact on revenue is freaking hard. It’s an area of marketing that almost everyone struggles with and/or avoids. Why? Because it’s a challenge to measure the performance of ALL marketing touchpoints tracked in various tools AND connect each touchpoint to sales/orders [...]
Intent marketing is a digital marketing strategy that focuses on identifying and targeting potential customers based on their demonstrated intent or interest in a specific product, service, or topic. It involves analyzing user behaviors, such as search queries, website visits, or social media interactions, to [...]
We work with many marketers in both B2B and B2C companies and one thing is for sure; most are evaluating, if not already doing SMS marketing aka text messaging. It makes good sense. We’ve all read the stats about how much time people spend on [...]
