While generating leads is essential, it’s merely the opening act in the customer journey. The true test lies in nurturing those leads and guiding them towards conversion. This crucial stage involves building trust, educating them about your solution’s value proposition, and addressing their specific needs. [...]
In today’s data-driven landscape, collaboration between sales and marketing is key. By implementing robust lead management and scoring processes, marketing can significantly enhance sales’ impact. This empowers sales with the right leads at the right time, ultimately driving conversions and boosting revenue. Imagine a sales [...]
Over the years, sales enablement has taken many different definitions. In its infancy, it was very inwardly focused. The sales team was primarily responsible for creating its own enablement. Tools and resources to help the sales cycle were few and far between and mainly consisted [...]
“Which do you implement first and why – Marketing Automation or a Sales CRM?” I’ve heard this question many times during my 20 years in Sales and Marketing roles. There is no right or wrong answer and a ton of devil’s advocates are played during [...]
What is the Eloqua Engage Sales Tool? Eloqua Engage is one of Eloqua’s Sales Tools. It reduces the need to continuously re-create emails that are frequently used throughout the sales process. Using this sales tool helps to ensure you are using marketing approved messaging, branding [...]
