Most companies these days have a blog on their website. It’s an expectation and a necessity if your goal is inbound traffic. But what good is all that traffic if you aren’t converting it into leads? The uncomfortable truth is that the vast majority of [...]
Marketing leaders are under tremendous pressure to perform. Aggressive pipeline targets, reduced budgets, anonymous buyers, multiple stakeholders, and shrinking timelines have got us, and our teams, on edge. But what if I told you there was a faster path to pipeline that could help your [...]
I was reading an article on chiefmartech.com this morning while enjoying my cup of coffee (which I almost spit out) when I read that “The average enterprise uses 1,295 cloud services.” What really caught my attention is that Marketing is at the top of this [...]
I was reading a study the other day from Forbes Insights that listed content as the “secret to sales productivity,” which, as I’m a marketer, was really cool to hear. And it got me thinking: If content really is the secret sauce that helps build relationships and [...]
Sales Enablement is the process used to help sales improve the lead management process and ultimately assist in the achievement of sales. It should be thought of as a strategic ongoing process to assist in sales execution. Often times we hear the sales & marketing [...]
Similar to a relay race, the lead handoff is when marketing passes the lead (or baton) to sales. The first runner, marketing in this case, has given it their all and is probably exhausted, but their job isn’t done until the handoff is complete. This [...]
