We have all heard the term “lift and shift” when it comes to migration in the world of marketing automation platforms. It can fool one into thinking that a complex, time-consuming process can actually be an effortless move. If only we could move our carefully [...]
It’s easy to think of a marketing automation platform (MAP) migration as a simple tool swap. In reality, it’s more like rebuilding your entire marketing engine while continuing to drive at highway speed. If you’ve been around the marketing “block” for a while, you’ve probably [...]
Marketing automation platforms (MAPs) and customer engagement platforms are the backbone of efficient and successful marketing operations. With the right MAP, marketers can streamline campaigns, personalize customer journeys, and enhance lead nurturing. Marketing automation has become a staple of modern marketers, and the majority of [...]
Type in “The Future of Marketing Automation” into any search engine, and you’ll get the same five themes returned time and time again. The giant crystal ball in the sky predicts that marketers will see greater use of artificial intelligence (AI) across all marketing functions, [...]
Artificial Intelligence (AI) is rapidly transforming the world and changing the way we live and work. Nowadays, it’s common to hear “AI” or “ChatGPT” mentioned in various news outlets and social media posts. People are doing amazing things with AI – from designing 3D animation, [...]
RFM stands for “recency, frequency, and monetary” as a term that can be used in reference to recent customer transactions when analyzed for their value. This type of purchase analysis can be used to rank and group customers based on these variables to identify the [...]
