In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can’t migrate is institutional knowledge. Even more [...]
Most marketing automation platform migrations are designed backward. That may sound harsh, but it’s a pattern that repeats itself across organizations of every size. Organizations that migrate platforms today without considering this shift will likely find themselves rebuilding their architecture again within the next two years, just as AI-native marketing capabilities become standard.
Before you spend six figures and eighteen months migrating to a new marketing automation platform (MAP) or customer engagement platform (CEP), there’s a question you need to answer: Is the platform actually the problem?
In the rapidly evolving landscape of marketing technology, we’ve witnessed a significant shift from manual processes to sophisticated automation. From the foundational principles of Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs) discussed in a previous post, to the nuanced art of crafting effective [...]
In today’s rapidly evolving digital landscape, artificial intelligence has emerged as a transformative force, promising unprecedented efficiencies and insights. However, the true potential of AI often remains untapped when these powerful tools operate in isolation. Many organizations adopt AI solutions that excel at specific tasks, [...]
Artificial Intelligence (AI) is no longer a distant roadmap item for marketing departments; it is a present-day force actively reshaping how marketers plan, execute, and optimize campaigns across Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs). This post delves into the foundational concepts of [...]
