Do you feel like you’re constantly creating your common pieces of content for your emails and landing pages over and over again? Do you see the assets your team members are creating, using that same content, and thinking, “Why are we duplicating our efforts? Isn’t [...]
As Eloqua rounds out its new Responsive asset builders, we have the new Responsive Forms Editor. You may have seen our post on the Responsive Email and Responsive Landing page editors. Now we are going to talk about the Responsive Forms Editor. This new form [...]
A lot of Eloqua’s functionality is dependent on it being able to track visitors to your website. To do this, Eloqua relies on cookies, which are in turn dependent on how your tracking script is configured. (If you’re unfamiliar with cookies and why you’d want [...]
As an email marketer, you walk a fine line: Remind prospects of your presence and benefits, but don’t make them feel overwhelmed. Although the perfect email frequency is unique to each audience and message, simple steps can help manage your sending schedule and keep leads [...]
Creating email marketing campaigns inside Eloqua is arguably the core functionality of the tool… but what if I told you that you were doing it wrong? As long as an email goes out to its intended target audience, you’re doing it right, of course — [...]
You never get a second chance to make a good first impression. Depending on who you believe, either Oscar Wilde, Will Rogers, or some advertising agency first coined the phrase. Regardless of the providence, the sentiment is true, particularly in digital marketing: you only get [...]
