In a previous blog post, we reviewed Oracle Infinity in depth. That post discusses Oracle Infinity IQ and how it “takes behavioral analytics to the next level, applying intelligence to your real-time analytics.” Infinity IQ allows companies to understand their customers’ signals by applying intelligence [...]
According to Deloitte, “Hyper-personalization is the most advanced way brands can tailor their marketing to individual customers. It’s done by creating custom and targeted experiences through the use of data, analytics, AI, and automation. Through hyper-personalization, companies can send highly contextualized communications to specific customers [...]
One of the greatest joys of being in the marketing technology space is watching its evolution over the years. Targeting based on online behavior was just a dream not that long ago. Now, it’s pervasive and expected. Serving customers information and content at just the [...]
As you explore behavioral tracking and online intelligence, you may get overwhelmed by the various ways to collect and utilize your website and e-commerce data. Perhaps your IT or web team has already implemented a data collection method on your website. Perhaps you’re exploring various [...]
If you’re in the digital marketing space, you’ve likely heard of Oracle Infinity. Maybe you use Eloqua or Responsys, and Infinity has been discussed as part of your ongoing quest to enhance your digital marketing efforts. Maybe you’re looking for new ways to manage your [...]
