You’ve been tasked with figuring out if your team’s emails have been performing well. And you know your metrics: the standards like open rate, clickthrough rate, conversion rate, etc. But you’re staring at the Responsys home page and you’re not sure where to go. Or [...]
When setting about upgrading to Responsys as your premiere marketing orchestration tool, it’s important to look not only at all the capabilities that Responsys has, but the skillsets on your team that will really help push the tool to new heights. Below, we’ll take a [...]
Late in 2020, Oracle Responsys announced the depreciation of Responsys’ Classic Campaign Workbook. Along with this announcement, they provided an End of Life for the platform’s feature at the end of December, 2021. This means that all legacy users of Oracle Responsys will need to [...]
Understand the Tool When thinking about data in Oracle Responsys, it’s important to remember what Responsys is and is not. Responsys is a high-powered, state-of-the-art marketing orchestration and distribution platform. What it is not, in any way, is a data management or customer lifecycle data [...]
Remarketing, Remarketing, Remarketing It’s no secret in B2C marketing that a good abandoned cart message can drive revenue like no other, so much so that the “secret” of abandoning a cart is featured on many lifehack blogs and websites. But, is that the end of [...]
Need to send a nurture campaign? Want to test which subject line works best with an audience? Want to welcome new subscribers and keep them coming back for more? Program Designer can do all of that, plus much more. One of the best features of [...]
