As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
As marketers begin to laser focus on personalized customer experiences, we are faced with an ever-increasing amount of content. Processing, managing, and updating these assets is becoming more important, especially for larger organizations. Often, assets need to go through a process of approval before use, [...]
Are you looking for a new solution to support your digital asset management? Adding a content management system (CMS) to your company’s tech stack may be the next step in your marketing maturity journey. Content management is not just about a solution to store assets [...]
You never get a second chance to make a good first impression. Depending on who you believe, either Oscar Wilde, Will Rogers, or some advertising agency first coined the phrase. Regardless of the providence, the sentiment is true, particularly in digital marketing: you only get [...]
CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the ridiculously-obvious portion of our show. The fact is it’s no longer enough to be a Madison Avenue creative thinker who doesn’t know the ins and outs [...]
