Earlier this year, I helped all you social media gurus with LinkedIn advertising capabilities. Now I’m back, because Twitter is no joke when it comes to advertising potential either! Twitter has exploded into a major platform for business content, networking, and advertising. While many may still [...]
No matter your social media preference, blog of choice, or marketing resource, you cannot get away from the topic of content marketing. Content marketing may seem to be the buzz-phrase that never dies, but there is good reason. It is, quite literally, at the heart [...]
Happy 2017 modern marketers! While you have been busy putting away holiday decorations, popping champagne, and finally wrapping up your in-laws “visit”, we’ve been hard at work releasing some new apps and integrations for the Oracle Marketing Cloud. Now this may seem like it has nothing [...]
It’s hard to believe that the first social media site was created just shy of 20 years ago. Six Degrees was created in 1997. It enabled users to upload a profile and make friends with other users. Sound familiar? As social media has evolved into [...]
Social marketing is nearly inescapable in the modern marketing sphere. Similar to celebrities’ need to keep their fans up to date on their daily doings, companies have to be taking advantage of the opportunity to reach customers, peers, and prospects through social media. These channels [...]
Managing your organization’s content can be daunting. Between juggling authors, approvers and workflows, addressing hot industry topics, and tracking engagement, any marketer can feel overwhelmed. Modern marketers, however, know when their organization may be ready for a content management platform. Content management platforms vary in [...]
