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Platform: Oracle Marketing Cloud

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  • Shared Content
    What is shared content and why is it important?
    By Kathi Adams|Published On: May 19th, 2021|

    Do you feel like you’re constantly creating your common pieces of content for your emails and landing pages over and over again? Do you see the assets your team members are creating, using that same content, and thinking, “Why are we duplicating our efforts? Isn’t [...]

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  • Oracle Eloqua Responsive Forms
    Basics of Oracle Eloqua Responsive Forms
    By Kim Amato|Published On: April 14th, 2021|

    As Eloqua rounds out its new Responsive asset builders, we have the new Responsive Forms Editor.  You may have seen our post on the Responsive Email and Responsive Landing page editors.  Now we are going to talk about the Responsive Forms Editor. This new form [...]

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  • Responsys Campaign Workbook
    Get Ready – Migrating from Responsys Classic Campaign to Workbook
    By Relationship One|Published On: March 22nd, 2021|

    Late in 2020, Oracle Responsys announced the depreciation of Responsys’ Classic Campaign Workbook. Along with this announcement, they provided an End of Life for the platform’s feature at the end of December, 2021. This means that all legacy users of Oracle Responsys will need to [...]

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  • Tracking Scripts
    Migrating to First-Party Cookies with Eloqua Website Tracking Scripts
    By Relationship One|Published On: March 10th, 2021|

    A lot of Eloqua’s functionality is dependent on it being able to track visitors to your website. To do this, Eloqua relies on cookies, which are in turn dependent on how your tracking script is configured. (If you’re unfamiliar with cookies and why you’d want [...]

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  • Inspired Marketing: Ferguson’s Chris Clark on Change Management and A Complete Marketing Transformation
    By Scott Ingram|Published On: February 3rd, 2021|
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  • over-mailing
    Too much of a good thing? 3 methods to avoid over-mailing through Oracle Eloqua
    By Relationship One|Published On: January 20th, 2021|

    As an email marketer, you walk a fine line: Remind prospects of your presence and benefits, but don’t make them feel overwhelmed. Although the perfect email frequency is unique to each audience and message, simple steps can help manage your sending schedule and keep leads [...]

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