Thomson Reuters graciously hosted the second Twin Cities user group of 2017. It was standing room only as we listened to and learned from some of the brightest marketing minds in the Twin Cities. The event kicked off with announcements and a review of the [...]
What marketer doesn’t want to achieve a Modern Marketing utopia? Lots of marketers the world over are always seeking that holy grail or silver bullet. But the utopia we seek is not a destination. It’s a journey. It’s something I truly believe and it’s something [...]
Eloqua can be quite a beast when it’s your first time navigating the system. I started my Eloqua journey a year ago and wanted to share some of my experiences and tips with you. As a newbie I think this is helpful for other Eloqua [...]
Well, the laundry has been washed, the jet-lag has worn off and my family is back to their normal routine….buuut the excitement of the Modern Customer Experience remains for me! Given our laser focus on the Oracle Marketing Cloud, this event is a really big [...]
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those were the first words out of the mouth of Steve Krause, Group Vice President [...]
