In the market for a new marketing automation platform (MAP) or looking to learn more about the one you have? Each of the marketing automation platforms on the market have their pluses and minuses. The key is to find the one that has the most [...]
I was designing an email in Marketo and had to set up dynamic content for the email. Unfortunately, I did not have access to create dynamic content in that specific instance. I wondered if there was another way to set it up and I came [...]
Making the big move from Oracle Eloqua to Adobe Marketo Engage? There are so many things to consider, remember, and make decisions on to make sure that making this change is successful and the least disruptive as possible. As you work through the migration process [...]
As marketers, we understand the importance of creating a personalized experience for our customers. According to Litmus’ 2021 State of Email Report, “80% of customers are more likely to purchase from a brand that provides personalized experiences.” Personalization in email marketing can be as simple [...]
It can be daunting to learn a new marketing automation tool. As user-friendly as Marketo, Eloqua, and other technologies can be, there’s often deep and complex functionality under the hood. Terminology, best practices, and core concepts can be hard to grasp. Understanding the basics is [...]
