Throughout our three-part series, we have seen that several critical phases are required to ensure the optimization of digital experiences through Optimizely Web Experimentation. The process starts with strategic planning and hypothesis development, moves through the careful construction and launch of experiments, and culminates in [...]
As we saw in Part 1 of our series on Optimizely Web Experimentation, creating and launching an effective A/B or multivariate test involves a meticulous process of strategizing, planning, and defining the structures needed for success. In this post, we will dive deeper into the [...]
Laying the Foundation: A Guide to Planning for Optimizely Web Experimentation Consumer behavior has undergone a fundamental transformation, and digital platforms now serve as the primary arena for brand discovery, in-depth product research, and final purchase decisions. This evolution demands that businesses prioritize personalized engagement, [...]
