Salesforce Dreamforce 2026 is Salesforce’s annual customer conference, held in San Francisco and attended by more than 100,000 customers, partners, and developers. Based on past Dreamforce events, you can expect major announcements across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and Agentforce, with a strong emphasis on AI driven customer experiences.
Dreamforce delivers hundreds of breakout sessions, product demos, and hands on workshops designed for marketing, sales, service, and data leaders. Sessions typically range from executive strategy and roadmap insights to deep technical training, real world customer case studies, and partner led implementations. Keynotes highlight Salesforce product innovation, customer success stories, and the future of enterprise AI.
The event also features one of the largest partner ecosystems in the industry. You can explore the expo floor to connect with Salesforce partners, discover new apps, and see live demos that show how teams activate data, automate journeys, and improve ROI. Evening events, networking sessions, and community meetups round out the experience and make Dreamforce a key destination for learning, connection, and inspiration.
Dreamforce is built for teams who want to move fast, learn directly from Salesforce, and leave with practical ideas they can apply immediately across their customer engagement strategy.