First, I hope all of you are staying safe in today’s climate. There have been numerous changes in our industry that have resulted in higher bounceback rates, fluctuating open rates, and so on. Like all areas of Marketing, Reporting & Analytics need to adapt to [...]
Modern marketing assessments come in lots of varieties. There are many angles to take when reviewing your marketing efforts, especially within the digital marketing world. However, one thing that is universal is the approach. Typically, you’ll evaluate your business across different categories, which culminates in [...]
Your house is only as strong as it’s foundation. Same holds true for your marketing automation platform. Returning back to basics allows one to put on their digital structural engineer hat to ensure their platform’s foundation will support envisioned MarTech expansion. Although the marketing automation [...]
Happy 2017 modern marketers! While you have been busy putting away holiday decorations, popping champagne, and finally wrapping up your in-laws “visit”, we’ve been hard at work releasing some new apps and integrations for the Oracle Marketing Cloud. Now this may seem like it has nothing [...]
In today’s data-driven landscape, more and more marketing teams are refining their reporting efforts and making strides towards data domination! In fact, you’ve probably already gained vast marketing reporting knowledge while reading Melissa’s Insight into Gaining Insights: Reporting in Oracle Eloqua blog. Melissa did a [...]
The other day I was doing some updates to my LinkedIn profile and had a bit of a revelation, I’ve been doing some form of digital marketing for over 10 years now! To give you some perspective on why that was so revelatory for me, [...]
