A Marketing Geeks Guide to: Digital Transformation In this Marketing Geek Guide, learn helpful tips and best practices to transform your business inside and out. And we mean literally inside and out, your employee experience is just as important as your customer experience and should [...]
The secret sauce for a successful Digital Transformation initiative requires one-part culture, one-part revised business processes, and one-part new technology. Many organizations put emphasis on new technology but lose sight of the impact culture and business process have on realizing desired outcomes. In the end, [...]
Organizations approach digital transformation from one of two primary perspectives: improving the customer experience or driving operational efficiency. Current events are shining a light on the need for digital transformation and accelerating the timeline. Communications & collaboration technology, virtual event platforms, and self-serve capabilities are [...]
Do you believe Employee Experience (EX) is as important as Customer Experience (CX) when it comes to digital transformation? If you said “yes,” you are not alone. In fact, there is a positive correlation between EX and CX, yet many organizations focus exclusively on CX [...]
Transformation equals change. Organizations going through digital transformation will deal with change on many levels. Systems are changing, processes are changing, and most importantly, people have to change. How well organizations approach change management will have a huge impact on the success of the transformation [...]
