Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to [...]
Personalization is key when it comes to reaching customers. Connected Content is a powerful tool that enables businesses to personalize their customer experiences by connecting Braze messaging with real-time data sources. This powerful API allows companies to create personalized, engaging content for their users, enhancing [...]
The alignment of Sales and Marketing has been a focal point of B2B Marketing for years. As Marketing automation gained traction over the last decade, so did the notion of “SMarketing,” otherwise known as the collaboration of Sales and Marketing. Through the power of lead [...]
In the dynamic landscape of modern marketing, the ability to integrate and harness customer data efficiently is crucial for delivering personalized and targeted experiences. Oracle Unity Customer Data Platform (CDP) and Eloqua are powerful tools that can be used together to significantly enhance your marketing [...]
What goes together better than peanut butter and jelly? Maybe peanut butter and chocolate? That could be a tough debate. However, finding the perfect combination of marketing technologies is an even better treat than scarfing down a peanut butter cup. Is that taking it too [...]
As marketers begin to laser focus on personalized customer experiences, we are faced with an ever-increasing amount of content. Processing, managing, and updating these assets is becoming more important, especially for larger organizations. Often, assets need to go through a process of approval before use, [...]
