SFTP Importer for Braze

Seamlessly Import Customer Data into Braze with Ease

Your customer data lives in a warehouse, an ERP, a loyalty platform, or a CRM export. Braze needs it. So somebody in between is doing one of three things:

Uploading CSVs by hand — reliable until the person is on vacation.
Maintaining a homegrown script — fine until the file format changes or the person who wrote it leaves.
Waiting on engineering — a queue where marketing requests rarely win.

All three have the same failure mode: your Braze data is only as fresh as the last time someone remembered. The SFTP Importer removes the person from the loop.

How It Works

The SFTP Importer for Braze automates the ingestion of customer data in four easy steps:

1. Connect your SFTP Server – Point the app at the secure server you already use. Credentials are stored encrypted, transfers run over SFTP.
2. Connect Braze – Authenticate once with your Braze REST key and the app writes straight to your workspace.
3. Map your fields – The app reads your file’s columns and you map them to Braze user attributes — or to a Braze Catalog — in a visual mapper. No transformation code.
4. Schedule and monitor – Run every few minutes for near-real-time updates or nightly for batch files. Get an email on every success or failure, with logs to show what landed.

Key Features

• Automated Data Imports – Reduce manual effort by setting up scheduled transfers to keep your data fresh and up-to-date.
• Seamless Braze Integration – Data is formatted and structured to align with Braze’s customer profile and event data models (coming soon).
• Secure File Transfers – Leverages SFTP encryption for safe and reliable data movement.
• Flexible Configuration – Map data fields to Braze attributes for a fully customized integration.
• Error Handling & Logging – Gain visibility into import success rates and troubleshoot issues with built-in reporting.

The SFTP Importer for Braze is on the horizon! Be among the first to experience the benefits of automated data imports. Stay ahead of the curve and streamline your Braze data management by signing up for early access today.