In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and it pays off big time. Learn more about how J.J. applies marketing automation throughout the entire customer journey to achieve this goal.
Tune in and Get Inspired to:
- Start with the “why”
- Build customer relationships founded in trust
- Acquire appropriate data
- Deliver customers with personalized content at all stages of their journey
- Utilize technology to augment experiences
Key Takeaways:
[2:00] How do J.J. and his team provide a memorable experience for Cambria’s customers?
[5:25] J.J. uses Eloqua to help him set important customer expectations and also to track whether those expectations are being delivered correctly.
[6:15] How does J.J. prioritize what goes first when it comes to marketing an experience to his customers? There are a lot of touch points to consider when analyzing the various steps a customer goes through.
[10:45] If J.J. could start this project over, what would he do differently?
[13:55] What kind of technology does J.J. use?
[15:25] What’s next for J.J. and what kind of projects is he looking forward to?
[19:10] What inspires J.J.?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
