In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can’t migrate is institutional knowledge. Even more [...]
It’s easy to think of a marketing automation platform (MAP) migration as a simple tool swap. In reality, it’s more like rebuilding your entire marketing engine while continuing to drive at highway speed. If you’ve been around the marketing “block” for a while, you’ve probably [...]
Open any industry article today and you’ll read about the importance of personalization. We all know it’s important because our customers expect it. In fact, 89% of marketing decision-makers consider personalization essential for their business’s success over the next three years. On the flip side, [...]
For marketers, content creation can feel like a never-ending treadmill. You’re constantly crafting emails, landing pages, and social media posts, all while trying to stay fresh and engaging with the right style, tone and message. And let’s not even mention the pressure of crafting the [...]
We all know the power of email marketing. We’ve been doing it for years at this point. But sometimes, it feels like we’re throwing spaghetti at the wall. You craft a fantastic email, hit send, and then…crickets. Or worse, your email unleashes a flood of [...]
Have you ever felt like you’re shouting into the void with your marketing emails? Or maybe you’ve struggled to target the “right” accounts? Understanding your audience is key to effective marketing, and Oracle Eloqua offers a powerful suite of tools designed to help you gain [...]
