Blending online and offline interactions, often referred to as an omnichannel approach, can enhance the overall customer experience and help your business reach a wider audience. But marketing often has trouble truly activating this approach. In fact, many marketing organizations confuse omnichannel and multichannel efforts. [...]
Marketing for global audiences requires different tactics and strategies. In order for US companies to expand their marketing globally, marketers must invest time and effort into thinking differently. For example, marketing in the US is often designed to make a large noise in the marketplace [...]
Intent marketing is a digital marketing strategy that focuses on identifying and targeting potential customers based on their demonstrated intent or interest in a specific product, service, or topic. It involves analyzing user behaviors, such as search queries, website visits, or social media interactions, to [...]
Anticipation marketing is a strategy that focuses on building curiosity, excitement and yes, anticipation, within a targeted group of potential customers. It’s used to generate “buzz” prior to a certain date, drive customer engagement, and if executed successfully, generate immediate success upon launch. In addition [...]
Defining how your marketing efforts are measured is a key focus for any marketing team. But how do you decide which of the attribution models you should use? Honestly, the answer is “it depends”. The right marketing attribution model for your business depends on various [...]
In a previous blog post, we reviewed Oracle Infinity in depth. That post discusses Oracle Infinity IQ and how it “takes behavioral analytics to the next level, applying intelligence to your real-time analytics.” Infinity IQ allows companies to understand their customers’ signals by applying intelligence [...]
