Email marketing teams are always looking for new ways to improve the user experience. One marketing tactic that has grown in popularity is the use of emojis within marketing emails. Although using an emoji is generally a straightforward process, marketing teams should understand how this [...]
What to consider when selecting an Eloqua email editor to create emails. Oracle’s marketing automation solution, Eloqua, provides two different email editor options that can be utilized in the creation of emails: the “source” editor and the “design” editor. Choosing between the two can be [...]
Most email marketing teams, whether you’re big or small, share a common goal – to drive positive open rates and click-through rates within email campaigns. The trick is determining solutions to reach those positive numbers. Luckily, there’s one solution that’s already within most teams’ reach. [...]
In an era where communication channels seem to change overnight, email remains one of the most cost-effective ways for teams to communicate with their audiences, leading to increased engagement and conversions. It’s currently estimated that there are over 4 billion daily email users that account [...]
Marketing teams, many with limited time and resources, are looking for more efficient ways to send personalized, targeted messages to their audiences. One such option is Oracle Eloqua’s ability to create dynamic content, or customer-specific content, that changes based on user information tied to the [...]
A frequently asked question posed by many email marketers is "What should we be doing to ensure that emails are rendering properly across most email clients?" Many would lean towards code-based answers, such as particular coding practices that ensure that email sections stack properly on [...]
