Personalization rules the email world these days, or so it seems. Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make [...]
Social selling—the process of leveraging social media to form deeper relationships and generate sales—is in a state of rapid growth. However, research from CSO Insights suggests that world-class organizations are two years ahead of the pack when it comes to implementing social selling strategies and achieving success. Another thing that [...]
From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must [...]
Marketers today have a lot in front of them. Face-to-face events are off the table, their buyers and customers need information, and their pipeline goals are going unmet. In these uncertain times, marketers need to be agile to support evolving buyer, customer and business needs. [...]
Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have [...]
The internet is a vast and crowded place: if you wait for the right people to stumble across your content, it will sit there gathering dust instead of helping you attract and convert leads. That’s why channel strategy is a critical part of your content marketing [...]
