Personalization is a major goal for most email marketers. But one of the factors holding them back is not having the good-quality data they need to do it effectively. In “Email Strategies for Success,” a 2017 research report by the email service provider Upland Adestra, 77% of [...]
If you were to compile a comprehensive list of a content marketer’s greatest fears, having your team go rogue with content (whether that’s writing their own or sharing random pieces from the depths of your blog) is up there with the scariest. You always want [...]
Do you have a higher number of active subscribers than inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results. Read on to find out why not all is lost when your subscribers become inactive. [...]
Most companies these days have a blog on their website. It’s an expectation and a necessity if your goal is inbound traffic. But what good is all that traffic if you aren’t converting it into leads? The uncomfortable truth is that the vast majority of [...]
In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront [...]
Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face. If an email looks great but functions horribly, you will lose out on clicks. If it [...]
