Marketing leaders are under tremendous pressure to perform. Aggressive pipeline targets, reduced budgets, anonymous buyers, multiple stakeholders, and shrinking timelines have got us, and our teams, on edge. But what if I told you there was a faster path to pipeline that could help your [...]
As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send [...]
Everyone likes to feel appreciated. It’s a shared desire. No one wants to feel like they’re just another number or another name on the call list. Making people feel special is how we build relationships, how we retain top talent, and how we win (and [...]
Every piece of content that is put out into the world has an experience around it. That’s what we call a content experience. If you’re using content in any marketing strategy—demand generation, inbound, ABM, sales enablement, or even something totally different—optimizing the experience optimizes your [...]
You spend so much of your marketing budget capturing the attention of your buyers and leading them to a destination that you control—one that is centered around your content. If you provide a great experience, your buyers will not only engage with your content, they’ll [...]
I was reading a study the other day from Forbes Insights that listed content as the “secret to sales productivity,” which, as I’m a marketer, was really cool to hear. And it got me thinking: If content really is the secret sauce that helps build relationships and [...]
