Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through [...]
One of the most heartbreaking stats you can tell a marketer is this one: 60 to 70 percent of all marketing content goes unused. As a content marketer, it’s difficult to hear that the majority of the content you worked so hard to create is just sitting [...]
Waka waka waka. That’s what we all want, isn’t it? Our prospects bingeing on our content like Pacman gobbling up those little white dots. With today’s buyers doing the vast majority of their research online, our marketing content is more important than ever. It needs [...]
Marketing teams generate a ton of material. As a company grows, so does the need for more content—for ads, campaigns, email nurtures, greeting cards, videos, event collateral, booth designs, all the way down to swag like socks. And while content is at the center of [...]
As a modern content marketer, writing content is only a sliver of what your job actually entails. These days, it’s likely that SEO, blog subscriptions, and content engagement are KPIs that you’re accountable for—and that’s just the tip of the iceberg. In order to ensure [...]
Both inbound and traditional demand generation have served us well. But, like any strategy, there comes a point when you’re seemingly maxed out. You’ve saturated the market, exhausted your content syndicators’ lists, and you start to see diminishing returns. That’s why account-based marketing has come [...]
