The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your subscribers are engaged, Trendline and Webbula have teamed up to put together 5 tips for Email Marketers to end Q4 with a [...]
For B2B organizations, generating revenue relies heavily on the alignment of sales and marketing. In a perfect world, the marketing team sets the sales team up for success with content, and the sales team gives marketing the insight they need to remain relevant to buyers. [...]
Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the [...]
“What should I be testing with my email program?” “We test but not as often or purposefully as we’d like.” “How do we get better at email testing?” These are questions and comments that often come up when we start a new engagement in email [...]
It seems that people have been preaching the testing thing for quite a while now and Trendline is in complete agreement with a majority of the crowd when it comes to testing. In fact, as an agency, we have seen some sizable gains in our [...]
The pressure for email programs to perform at an even higher level year over year has never been greater. Shareholders and C-suite executives continue to put pressure on their organizations to deliver, and in turn, email marketers are constantly looking for smarter solutions, better results [...]
