Are you feeling limited by the columns available for reporting? Do you want to report on groups of products, regions, or sales levels but your data is not categorized accordingly? Bins in Insight allow you to easily create custom groups. For example, if you have [...]
It is true that many organizations have taken a few steps in their Account Based Marketing (ABM) journey. But, if you have not incorporated account-based programs into your marketing strategies, it’s not too late. ABM is a coordinated workflow across the entire life cycle of [...]
Metrics is not the goal – it is the measure of the goal. Starting at the end never makes sense. Think about it. The punchline of a joke isn’t funny without the set up. The last page of a mystery novel tells you whodunit, but [...]
Security Groups allow control over a user’s access to the assets, features and interfaces in Eloqua. There are several original Security Groups configured within your Eloqua instance, but once size doesn’t fit all. That is why these original Groups can be edited and new custom ones can be created to [...]
Whether you are planning an initial CRM integration with Oracle Eloqua or enhancing the functionality of an existing one, it is important to have a baseline understanding of what is available within platform. Once you have this understanding, you can determine what, if any, enhancements [...]
Quick security check to keep out hackers and limit access to personal data I don’t need to tell you that data is valuable. It is central to all we do in targeting, personalization, qualifying leads, and reporting. With anything that is precious, we have an [...]
