Are you familiar with the term ABM but not really sure what it means? Then keep reading for this is a quick primer on Account Based Marketing (ABM). Let’s start with something familiar that we all know and love - food (you might want to [...]
You just asked me that. It is never a good feeling when asked for the same thing again and again. That is true whether it occurs during a conversation, when completing a form or even when it is something so simple as entering the same [...]
In a large organization, it can be daunting to efficiently train new users in email marketing. Gaining the technical skills for navigating your Marketing Automation Platform (MAP) is a critical step, but only one piece that users must understand in order to be successful and [...]
How you know you have enough Eloqua instances How do you know when you have had enough vs too much? Enough coffee? Too much ice cream? Too many Eloqua instances? It’s all up for discussion. With the Eloqua Enterprise trim, it can be easy to [...]
During the Lumiere brothers premiere of their film, The Arrival of a Train, in 1896, there was a near riot because people thought the train shown coming toward them on the screen was about to run them down. Deep in our brains there’s an area [...]
Are you feeling limited by the columns available for reporting? Do you want to report on groups of products, regions, or sales levels but your data is not categorized accordingly? Bins in Insight allow you to easily create custom groups. For example, if you have [...]
It is true that many organizations have taken a few steps in their Account Based Marketing (ABM) journey. But, if you have not incorporated account-based programs into your marketing strategies, it’s not too late. ABM is a coordinated workflow across the entire life cycle of [...]
Metrics is not the goal – it is the measure of the goal. Starting at the end never makes sense. Think about it. The punchline of a joke isn’t funny without the set up. The last page of a mystery novel tells you whodunit, but [...]
Security Groups allow control over a user’s access to the assets, features and interfaces in Eloqua. There are several original Security Groups configured within your Eloqua instance, but once size doesn’t fit all. That is why these original Groups can be edited and new custom ones can be created to [...]
Whether you are planning an initial CRM integration with Oracle Eloqua or enhancing the functionality of an existing one, it is important to have a baseline understanding of what is available within platform. Once you have this understanding, you can determine what, if any, enhancements [...]
