SMS marketing is often overlooked by B2B marketers, but it can be a powerful tool for reaching and engaging with potential and existing customers. SMS messages have an open rate of over 98%, and they're typically read within minutes of being sent. This makes them [...]
B2B marketers will have to work even harder and more efficiently than they are right now to thrive through the recession. Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact future marketing budgets and require teams to do [...]
Ever since I started working in Marketing, I have felt like marketing is magical. Almost every aspect in marketing is developed behind the curtain by the marketing “wizard.” Then, without even knowing it sometimes, the consumer experiences the magic of what the marketer has created. [...]
If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page [...]
There are many things to consider when building effective and appropriate landing pages for your campaigns. Luckily, Oracle Eloqua has built-in tools to help you implement industry best practices and save time. These tools will enhance the value of your content and complement your customer [...]
What is an ICP you ask? ICP stands for Ideal Customer Profile. Without a clearly defined ICP, you’re likely facing an abundance of data that you’re not entirely sure how to leverage. You may not fully understand the fields or data values that exist in [...]
Omnichannel Marketing has mainly been thought of as a B2C practice, especially in retail where budgets are large and campaigns often look to saturate messaging across all media channels. However, there is a real and growing need today for B2B marketers to chart their own [...]
CASL is a law that applies to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.” Its key feature requires Canadian and global organizations that send commercial electronic messages (CEMs) within, from or to Canada to receive consent from recipients [...]
Natural Language Processing (NLP) has been around for half a century, and it’s starting to gain serious ground in the marketing technology space. NLP, in its most basic definition, is an area of computing that seeks to interpret, understand, and manipulate language so computers can [...]
Does it ever seem like our environment is becoming more and more like the futuristic shows we use to watch when we were kids where the computers were scary smart?! Artificial Intelligence (AI) is not something that will be here sometime in the future. It’s [...]
