Technology has changed everything. It has changed how we consume media, how we interact with one another, and how we consume goods and services. Over the years, our clunky mobile bricks (otherwise known as cell phones) transformed into smart devices with cameras that now manage [...]
Social media marketing has come a long way over the years. At first, it was enough to simply have a presence. Staying in front of your audience through a few posts a week was plenty. Now, it’s a lot more complex. Social media channels continue [...]
One of the primary benefits of using Eloqua is the ability to track some online activities and behaviors, and use the associated information in Segmentation, decisioning, reporting, and Lead Scoring. However, there can be many other activities, both online and offline that Eloqua does not [...]
A solid email open rate is one of the first signs of success when sending an email marketing campaign. It shows that email subscribers are indeed engaging with a campaign that may have been weeks in the making. Consequently, a decline in open rates between [...]
Audience segmentation is one of the cornerstones of effective demand generation. It helps in the quest to deliver personalized and relevant experiences that engage prospects as well as customers. Segmentation practices have evolved in more recent years thanks to the explosion of digital technologies that [...]
Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to email deliverability, your reputation as an email sender matters. The better your email reputation, the more emails make it to the inboxes of your recipients. The first step [...]
Delivering an email at the right time is key to effective engagement. The definition of “right time” includes where contacts are in the buying cycle and when contacts are checking their inboxes. We’ll look at options to ensure emails are delivered at the right time [...]
When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to build a [...]
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change [...]
The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will [...]
