Personalization is the key to capturing customer attention and loyalty. In this blog, we delve into how Oracle's Unity CDP empowers marketers to deliver hyper-personalized experiences at scale. By leveraging Unity CDP's advanced AI and machine learning capabilities, marketers can harness customer data to craft [...]
Laying the Groundwork for a Successful SMS Implementation The Oracle Eloqua SMS module gives Eloqua true multi-channel capabilities allowing text messages to be sent to contacts directly from a campaign canvas. The module is full service, meaning Oracle manages all interactions with global carriers to [...]
An anniversary campaign is a staple of marketing. Delivering a celebratory message that’s personalized to the dates your individual customers’ joined can help build loyalty shows you know them and value their commitment to your company. Pairing it with a discount can help retain their [...]
Security settings in Eloqua are divided among two main areas — Contact Level Security and Security Groups. These two functions work together to control exactly what users are able to see and do within Eloqua. In this blog post we’ll look at how these settings [...]
We’ve all been there. A new marketing initiative is launching, the goals, deliverables and budget have all been approved, and the project is underway. You’re setting up the technical solution in Eloqua when you hit a wall. Eloqua just won’t do what you need it [...]
We’re all familiar with B2C loyalty programs, whether it’s a coffee punch card you keep in your wallet or a credit card points account you cash in every summer for a vacation flight, rewards programs are part of our daily lives. In the retail sector [...]
Marketing Optimization covers a lot of territory. Think of everything you could be doing more efficiently, from paid ads to emails in your nurture track. The task of optimizing them all can seem overwhelming. But in many respects, optimization IS marketing. It’s the constant effort [...]
Managing privacy and consent of our customers is nothing new. The passage of CAN-SPAM in 2003 made the practice of consent management a standard part of doing business and since then marketers have seen the regulatory landscape steadily expand as new requirements from double opt-in [...]
Omnichannel Marketing has mainly been thought of as a B2C practice, especially in retail where budgets are large and campaigns often look to saturate messaging across all media channels. However, there is a real and growing need today for B2B marketers to chart their own [...]
At some point, every marketing team will go through a major implementation. This can be a defining moment of change that moves the team forward, or in some cases, leave a marketing team struggling. Countless hours will be spent choosing the right platform with the [...]
