Customers across industries have high expectations for service and personalization in their experience with brands they do business with. This is especially true in the hospitality industry, where the competition is strong, and keeping customer loyalty is an ongoing battle. Brands need to stand out [...]
-
In today’s world, customers look for and expect a certain level of personalization in all aspects of their lives as consumers. Marketers have been working to identify and implement ways to learn about their customers that can be used to improve customers’ experiences and increase [...]
-
In today’s world, customers look for and expect a certain level of personalization in all aspects of their lives as consumers. Marketers have been working to identify and implement ways to learn about their customers that can be used to improve customers’ experiences and increase [...]
-
As marketing grows and changes with advances in technology there is an expectation that the analytics and reporting mechanisms that go along with them will as well. While all marketing automation platforms continue to include standard business intelligence reporting options, many are starting to introduce [...]
Whenever a client asks me “where do we begin?”, the answer is almost always “with your data.” Data is king and the quality of it in your marketing automation platform (MAP) will dictate the trajectory of your campaigns and quality of leads. If your data [...]
In the market for a new marketing automation platform (MAP) or looking to learn more about the one you have? Each of the marketing automation platforms on the market have their pluses and minuses. The key is to find the one that has the most [...]
