I am sure most of us have either heard of or used Dark Mode on one of our numerous electronic device screens. This setting has become increasingly popular among its users and developers. Over 70% of software engineers code in a dark theme integrated development [...]
Email segmentation is one of the most important building blocks of email marketing. If you are not sending to the right people, no one is going to open your email. Segmentation also helps with personalization and sending relevant information to your audience. Even If you [...]
Most marketing email articles and blogs focus on when you SHOULD send an email, so I decided to write about the lesser-known topic of when you should NOT send a marketing email. Below are examples of when you should NOT send a marketing email. You [...]
Are you spending tons of hours and dollars on your email marketing strategy, but not seeing the return on your investment? If people are not clicking on your links (you have a low clickthrough rate – CTR), it means that fewer marketing-ready leads are being [...]
Ever since I started working in Marketing, I have felt like marketing is magical. Almost every aspect in marketing is developed behind the curtain by the marketing “wizard.” Then, without even knowing it sometimes, the consumer experiences the magic of what the marketer has created. [...]
You’ve just spent tons of time and money on creating the perfect asset. Now you must exert just as much energy to get visitors to submit your form. It’s not enough to just pop a form on a website, cross your fingers, and hope your [...]
