In a panel moderated by Roy Young of Marketing Profs, some of today’s top marketing leaders discuss the future. How is the marketing game changing? How do you organize for success? And what do CMOs love most about what they do? Included on the panel: [...]
Laura Ramos of Forrester Research talks about the enormous pressure marketers face to reach decision-makers, justify spending and deliver high-quality leads to an increasingly dissatisfied sales organization. Laura addresses how marketing organizations must transform themselves. We’ve added the video series below of Laura’s discussion. View [...]
In his keynote address at the Eloqua Experience conference, Eloqua CTO and co-founder Steve Woods looks at the big changes in how buyers are buying, and how marketers can understand and reach them. Steve explores social media, marketing analysis and business trends and offers up [...]
The BMA-Minnesota will welcome Steven Woods, co-founder and chief technology officer of Eloqua, to host “Marketing Automation Best Practices” this Wednesday, September 24, 2009. The session will focus on how to increase campaign efficiency, effectiveness and accountability through marketing automation. The goal of the session [...]
In this time of economic challenge, the most commonly asked question we get is “how do I do more with less?” Less is relative – less marketing budget; less marketing staff; less sales team members; less confidence in the effectiveness of existing marketing programs. Regardless of which “less” you are dealing with, or all of the above, there are things you can do to optimize your marketing efforts.
So, you want to know a bit more about us? Happy to provide some background. relationship | one is a relatively new company, but with deep roots. We are the marketing automation practice that was recently "spun out" of Cadria Marketing, an integrated marketing agency and Eloqua agency partner based in Minneapolis/St. Paul.
