Have you ever wanted to send an email for each Custom Object record associated with a contact? What about sending a single email to a contact but merging data from multiple of its Custom Object records at once, either directly in the email or inside [...]
RFM stands for “recency, frequency, and monetary” as a term that can be used in reference to recent customer transactions when analyzed for their value. This type of purchase analysis can be used to rank and group customers based on these variables to identify the [...]
Account-Based Marketing requires structured data and clear goals in order to maximize effectiveness. Since ABM focuses on the ‘who’ of marketing, as well as the ‘why,’ it is important to know which accounts should be prioritized based on their demographics and potential. One of the [...]
What is an ICP you ask? ICP stands for Ideal Customer Profile. Without a clearly defined ICP, you’re likely facing an abundance of data that you’re not entirely sure how to leverage. You may not fully understand the fields or data values that exist in [...]
It’s that time of year again – spring cleaning season – and now is the perfect time to begin reviewing the strategy, content, and checklists behind your content marketing efforts. Content marketing is an essential way for your brand to deliver its message. To keep [...]
Creating email marketing campaigns inside Eloqua is arguably the core functionality of the tool… but what if I told you that you were doing it wrong? As long as an email goes out to its intended target audience, you’re doing it right, of course — [...]
