Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to [...]
Marketers choose Braze so they can connect with their customers on a personal level, across multiple channels, using data and automation. You can choose from emails, push notifications, in-app messages, SMS, and more. You will have tools for creating personalized messages, segmenting audiences, and automating [...]
Migrating from another marketing automation platform to Braze presents a significant opportunity to enhance customer engagement and drive business growth. Braze, with its robust features like real-time messaging, personalization at scale, and cross-channel orchestration, empowers marketers to deliver highly customized and impactful customer experiences. However, [...]
There are many ways you can prepare ahead of time to ensure a smooth transition, when planning for a marketing automation platform (MAP) migration. From data cleansing, to hands-on training, and stakeholder expectation management, there are proactive steps you can take now to lay the [...]
Remember the days of mass emails, batch-and-blast, and throwing spaghetti against the wall to see what stuck? Thankfully, those days are a distant memory (and not a good one). Recent years have witnessed a dramatic evolution in marketing automation and customer engagement. The focus has [...]
Brands are constantly on the lookout for innovative tools that help them build deeper connections with their audience. Braze, a leading customer engagement platform that has made a significant mark in the industry, gives you all the tools you need to be successful in this [...]
