A platform migration goes well or badly long before anyone logs into the new tool. The work you do in the weeks ahead of kickoff is what decides it. Data cleanup, training, and getting your stakeholders to want the same thing. Here’s what to start [...]
Content Cards are the Braze channel for content that lives inside your app or website rather than arriving as a notification. A card sits in a feed, stays there until it expires or the user dismisses it, and needs no opt-in. That combination is the [...]
Data is the part of a Braze build that decides everything after it. Get the imports right and segmentation, personalization, and triggers all fall into place. Get them wrong and you spend the next quarter explaining why a campaign fired for the wrong people. The [...]
Looking to streamline your Eloqua workflows? Utilize one of the Relationship One apps that are designed to do just that. This guide provides an overview of five of their most popular apps, covering installation tips, key features, use cases, and pricing. Whether you’re aiming to [...]
Salesforce Marketing Cloud (SFMC) features to help you tailor personalized content & experiences in the customer journey. SFMC can encourage potential prospects and future customers to find relevance within your offerings, engage with your content, and hopefully grow to become a brand loyalist. Favorite Salesforce [...]
Email marketing has dramatically evolved in the last decade with the advent of personalized content, to personalized campaigns, to personalized multi-channel EXPERIENCES. With this evolution, the question arises… after all of our efforts, how are we doing? How do we measure up against our peers? [...]
