If you're a marketing professional aiming to streamline your content operations, our latest Geek Guide, A Marketing Geek’s Guide to Optimizely CMP, is an invaluable resource. This guide delves into the Optimizely Content Marketing Platform (CMP), offering insights into how it can enhance your marketing strategies.
As with any new technology, it’s important to follow the “crawl, walk, run” methodology when adopting Optimizely Content Marketing Platform (CMP). As we have seen throughout our series, this phased approach ensures a gradual and successful implementation, maximizing the platform’s value and minimizing potential roadblocks. [...]
Now that you’ve meticulously planned for your Optimizely Content Marketing Platform (CMP) implementation, you’re poised to unlock its full potential. Remember, investing time upfront in a thorough audit of your current campaign processes, content workflows, and categorization methodology will lay a strong foundation for a [...]
Optimizely Content Marketing Platform (CMP) is a marketing planner’s dream. It’s designed specifically for marketers to streamline content creation, enhance collaboration, and seamlessly distribute campaigns across platforms. Optimizely CMP serves as a hub for marketing assets, from blog posts and articles to videos and images. [...]
Building a powerful and effective content marketing strategy is no longer optional—it’s essential. Here’s where Optimizely can help. Optimizely’s Content Marketing Platform (CMP) is designed to streamline content creation and delivery workflows, optimize strategies, and elevate your marketing results. Whether it’s hyper-personalization for your audience, [...]
Delivering customized content across channels has become the gold standard for modern marketers. Achieving this, however, is very complex given the number of touch points a customer has with a brand. Multiple digital channels, offline or in-person activity, and sales interactions all need to be [...]
