As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
What is a content calendar? Marketing departments use content calendars to plan and execute content output from blogs, social media, paid media, and/or any other editorial output. It is a living document that keeps track of all the marketing activities across an organization. A good [...]
You’ve just spent tons of time and money on creating the perfect asset. Now you must exert just as much energy to get visitors to submit your form. It’s not enough to just pop a form on a website, cross your fingers, and hope your [...]
It’s that time of year again – spring cleaning season – and now is the perfect time to begin reviewing the strategy, content, and checklists behind your content marketing efforts. Content marketing is an essential way for your brand to deliver its message. To keep [...]
In a crowded marketplace, attention is your currency: the market changes rapidly and if you fail to quickly engage your audience, the opportunity may well be lost forever. Content marketing is all about providing value to your potential consumers that will lead to a profitable [...]
Gaining traffic might help with awareness, but when that traffic fails to generate leads, something isn’t right. Driving traffic and generating revenue aren’t necessarily the same. If you play your cards right, these two concepts will overlap, but often companies struggle with a disconnect. People [...]
