Marketing leaders are under tremendous pressure to perform. Aggressive pipeline targets, reduced budgets, anonymous buyers, multiple stakeholders, and shrinking timelines have got us, and our teams, on edge. But what if I told you there was a faster path to pipeline that could help your [...]
Social media marketing has come a long way over the years. At first, it was enough to simply have a presence. Staying in front of your audience through a few posts a week was plenty. Now, it’s a lot more complex. Social media channels continue [...]
Every piece of content that is put out into the world has an experience around it. That’s what we call a content experience. If you’re using content in any marketing strategy—demand generation, inbound, ABM, sales enablement, or even something totally different—optimizing the experience optimizes your [...]
You spend so much of your marketing budget capturing the attention of your buyers and leading them to a destination that you control—one that is centered around your content. If you provide a great experience, your buyers will not only engage with your content, they’ll [...]
A Marketing Geek’s Guide to Reviewing and Optimizing Oracle Eloqua Integrations We previously walked you through planning your Oracle Eloqua integrations, and now we’re back to help you review and optimize. That’s right, the modern marketing masters can also make your integration management effortless, efficient [...]
I was reading a study the other day from Forbes Insights that listed content as the “secret to sales productivity,” which, as I’m a marketer, was really cool to hear. And it got me thinking: If content really is the secret sauce that helps build relationships and [...]
One of the most heartbreaking stats you can tell a marketer is this one: 60 to 70 percent of all marketing content goes unused. As a content marketer, it’s difficult to hear that the majority of the content you worked so hard to create is just sitting [...]
We’ve talked about best practices as it relates to email marketing before: short and pointed subject lines, clear and actionable call-to-actions, concise content, etc. Now, what about taking all of those same best practices and taking them a step further by including content that you [...]
As a modern content marketer, writing content is only a sliver of what your job actually entails. These days, it’s likely that SEO, blog subscriptions, and content engagement are KPIs that you’re accountable for—and that’s just the tip of the iceberg. In order to ensure [...]
Marketing’s role is to build trust. When people trust a brand, they are more likely to do business with them. To build trust, marketing must have a good understanding of the needs, preferences, and motivating factors of its audience to best engage them through the [...]
