Customers across industries have high expectations for service and personalization in their experience with brands they do business with. This is especially true in the hospitality industry, where the competition is strong, and keeping customer loyalty is an ongoing battle. Brands need to stand out [...]
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The Unique Factors that Drive Marketing in the Sports & Entertainment Space The first baseball game using modern rules was played in Hoboken, NJ in 1846. The goal is still to hit the ball and score as many runs as possible against the other team. [...]
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Let me tell you a story. A few weeks ago, I needed to do some shopping and decided to stop at my local Target to spend way more money than I intended to spend (because that’s what you do when you go to Target, right?). [...]
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Imagine a typical marketing scenario: You are trying to reach a specific set of customers with the perfect message. But your data on that customer is scattered across different places – their email address might be in your Customer Relationship Management (CRM) tool and/or your [...]
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In today’s customer-focused business landscape, companies are continually in pursuit of advanced tools that enhance customer interactions, foster loyalty, and boost revenue. Engagement and automation marketing platforms stand out as vital tools in these endeavors. Although both types of platforms aim to improve customer relationships [...]
If you or your family are fans of Frozen, you may remember the part in Frozen 2 when Anna breaks into her “The Next Right Thing” solo. At that point in the movie, she believes she’s lost her entire family. She’s devastated, distraught, and has [...]
