Laying the Groundwork for a Successful SMS Implementation The Oracle Eloqua SMS module gives Eloqua true multi-channel capabilities allowing text messages to be sent to contacts directly from a campaign canvas. The module is full service, meaning Oracle manages all interactions with global carriers to [...]
The lead management model an organization adopts is a central component to the overall lead management process design, but do we fully recognize its importance? The model you select can impact everything from data management to reporting & analytics. For most marketers we only think [...]
Forms… You don’t need a research study to indicate that people don’t like filling them out. Yet, they’re present everywhere you go on the web, and have become something that people have grudgingly accepted as a fact of line in our online world. With that [...]
You may have heard all the buzz around Customer Experience Marketing, also known as “CX”, and be thinking “We already have a Marketing and Lead Management Plan. What’s different about this?” Customer Experience Marking is about the customer’s entire experience. How easy was it to [...]
We’re all familiar with B2C loyalty programs, whether it’s a coffee punch card you keep in your wallet or a credit card points account you cash in every summer for a vacation flight, rewards programs are part of our daily lives. In the retail sector [...]
It’s amazing! It’s wonderful! It’s storybook! You’ve handed campaign elements to your production partner, and now you wait for the perfect draft to be returned so you can give final approval and launch. But wait! What’s with all these questions? Why do members of the [...]
