You spend so much of your marketing budget capturing the attention of your buyers and leading them to a destination that you control—one that is centered around your content. If you provide a great experience, your buyers will not only engage with your content, they’ll [...]
I was reading an article on chiefmartech.com this morning while enjoying my cup of coffee (which I almost spit out) when I read that “The average enterprise uses 1,295 cloud services.” What really caught my attention is that Marketing is at the top of this [...]
Marketers are currently scrambling to decide how to email during a crisis. Should we send more? Should we send less? Can I email my entire database? These are all valid questions that many of us are trying to answer in these unprecedented times. Relationship One [...]
Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through [...]
One of the most heartbreaking stats you can tell a marketer is this one: 60 to 70 percent of all marketing content goes unused. As a content marketer, it’s difficult to hear that the majority of the content you worked so hard to create is just sitting [...]
Need to send a nurture campaign? Want to test which subject line works best with an audience? Want to welcome new subscribers and keep them coming back for more? Program Designer can do all of that, plus much more. One of the best features of [...]
