One of the most common challenges for any marketer is to identify and collect the right information to segment and target their audience. With good segmentation and targeting, marketers are able to attain the holy grail of “the right message, at the right time, to [...]
If you were to compile a comprehensive list of a content marketer’s greatest fears, having your team go rogue with content (whether that’s writing their own or sharing random pieces from the depths of your blog) is up there with the scariest. You always want [...]
Do you believe Employee Experience (EX) is as important as Customer Experience (CX) when it comes to digital transformation? If you said “yes,” you are not alone. In fact, there is a positive correlation between EX and CX, yet many organizations focus exclusively on CX [...]
Everyone likes to feel appreciated. It’s a shared desire. No one wants to feel like they’re just another number or another name on the call list. Making people feel special is how we build relationships, how we retain top talent, and how we win (and [...]
Artificial intelligence (AI) has been pushing its way into the marketing scene for the past few years, using customer data and machine learning to anticipate customer needs and improve their experience. In email marketing, AI has the ability to remove a lot of guesswork, helping [...]
Every piece of content that is put out into the world has an experience around it. That’s what we call a content experience. If you’re using content in any marketing strategy—demand generation, inbound, ABM, sales enablement, or even something totally different—optimizing the experience optimizes your [...]
