Omnichannel Marketing has mainly been thought of as a B2C practice, especially in retail where budgets are large and campaigns often look to saturate messaging across all media channels. However, there is a real and growing need today for B2B marketers to chart their own [...]
Does it ever seem like our environment is becoming more and more like the futuristic shows we use to watch when we were kids where the computers were scary smart?! Artificial Intelligence (AI) is not something that will be here sometime in the future. It’s [...]
I’ve always said I love being in the marketing space because it’s forever evolving. There are always ways to optimize and make marketing tactics more efficient and effective. Digital marketing has truly morphed over the last decade, and now with over 8,000 marketing technology vendors, [...]
A Marketing Geek’s Guide to: Omnichannel Marketing Omnichannel is tough to tackle because it can have many different definitions. From cross-channel to mobile and social marketing, all of these are relevant in this space. Do you ask yourself questions along the lines of where do [...]
As Marketers, we’re constantly working to keep customers from unsubscribing. We closely monitor unsubscribe rates to look for trends over time. We look for every possible way to prevent them from happening, believing that the lower the number the better. But I’d like to propose [...]
Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have [...]
