The Current State of Customer Data Platforms The digital age has ushered in an era characterized by an unprecedented volume and velocity of data. Markteres are inundated with information from many sources, including websites, social media, mobile apps, and e-commerce and point-of-sales systems. Many marketers [...]
The importance of audience segmentation within the sports and entertainment industry can not be overstated. With the proliferation of data, organizations have the unprecedented opportunity to segment their audiences precisely, tailoring their messaging and offerings to maximize engagement and revenue. This is even more critical [...]
Braze offers the flexible, intuitive, user friendly experience we all dream of for data integrations. For almost all of these methods, you yourself have the power to import data into Braze yourself! Import Data into Braze through one of the following six ways: Software Development [...]
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Data-driven marketing has changed the way we think about customer interactions. Gone are the days of relying solely on gut instinct and generic campaigns that cast a wide net but often miss the mark. Today, data has become the undisputed king, empowering marketers with unprecedented [...]
Retailers deal with mountains of data. Unfortunately, a lot of this information is trapped in data silos. What does this mean for your business? Picture data silos like islands in the ocean, each with its own information that rarely gets shared. When these islands come [...]
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As the need to drive enhanced customer experiences accelerates, it becomes imperative for marketers to utilize data points across the customer’s journey. This includes online behaviors, purchases, profile information, offline interactions, and a slew of customized data that varies among brands. Think loyalty points, membership [...]
