Sending opt-in or re-engagement email campaigns to subscribers to verify and keep email permission is not a new idea. And yet, the pertinence of these campaigns is increasing. Over time, a portion of your email list will become unengaged. Disengagement creates several negative impacts for [...]
When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that [...]
Personalization rules the email world these days, or so it seems. Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make [...]
Everyone knows and loves privacy and compliance law, right? You know, the laws that say you have to provide clear subscription information, make sure you never provide misleading header information (like sender name and email address), requirean unsubscribe link in your messages, and require access [...]
If you’re looking to improve engagement and ROI on your webinars, integrating with your email marketing technologies may be the way to go for your marketing team. Most 3rd party webinar applications integrate with the major marketing automation platform (MAP) players in the industry, including [...]
A Marketing Geek’s Guide to Email Marketing Management & Trends Email is one of the most trusted marketing tools available and part of every modern marketer’s daily life. Although each of us has a unique experience with it, we know that the technology continues to [...]
