Welcome back to this two-part series focusing on creating optimal forms in Eloqua! In our first post, we reviewed how to create forms within the Oracle Eloqua platforms. In the second part of the series, we will focus on creating processing steps for your forms. [...]
Marketing teams, many with limited time and resources, are looking for more efficient ways to send personalized, targeted messages to their audiences. One such option is Oracle Eloqua’s ability to create dynamic content, or customer-specific content, that changes based on user information tied to the [...]
What is an ICP you ask? ICP stands for Ideal Customer Profile. Without a clearly defined ICP, you’re likely facing an abundance of data that you’re not entirely sure how to leverage. You may not fully understand the fields or data values that exist in [...]
A frequently asked question posed by many email marketers is “What should we be doing to ensure that emails are rendering properly across most email clients?” Many would lean towards code-based answers, such as particular coding practices that ensure that email sections stack properly on [...]
“Our team is really good at A/B testing,” said no marketer ever. Okay, maybe I’m exaggerating, but you get the point. I rarely find marketers that have implemented a strong testing program, and instead, I more often hear from marketers who understand the importance of [...]
For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in [...]
